Anaphoric Trajectories of Creative Processes: The Case of a Failed Film Project

This chapter critically questions the strategy of applying the Actor-Network Theory to media studies. Arguing that an application of a fixed ANT-approach fundamentally opposes the ambition of Actor-Network Theory, this chapter outlines a different way of drawing inspiration from ANT. Based in the writings of the French cultural sociologist Antoine Hennion, who has been a pioneer in developing a cultural sociology inspired by ANT, and the recent writings of Bruno Latour addressing cultural production, the chapter suggests investigating the “anaphoric trajectories” of creative development processes. To illustrate this approach, the chapter analyzes the case of a failed film project and considers how the content of creative production processes may be incorporated into cultural production studies.