Part of the stakeholder consultation addressed strategies that media audiences are developing to cope with pressures and intrusions in a changing media environment, characterised by digitalisation and interactive possibilities. We interviewed ten stakeholders representing interests such as content production, media literacy, media regulation, and activism. Consulting with these stakeholders left the impression that pressures and intrusions from media lack widespread acknowledgement, and that little is known about audiences’ strategies to cope with media. Even when intrusions are acknowledged, we find no consensual motivation, nor any clear avenue for action. Therefore, we have analysed different discursive positions that prevent acknowledging or taking action upon the pressures and intrusions that we presented to these stakeholders. The discursive positions are outlined below.
|Title of host publication||Audiences, towards 2030 : Priorities for audience analysis|
|Editors||Ranjana Das, Brita Ytre-Arne|
|Place of Publication||Surrey|
|Publication date||Oct 2017|
|Publication status||Published - Oct 2017|