A systematic literature review on utilisation of behavioural data in service design: Unexplored potentials on data utilisation on co-design

Mika  Yasuoka; Yuki Taoka; Momoko Nakatani; Nana Hamaguchi; Shigeki Saito

A systematic literature review on utilisation of behavioural data in service design: Unexplored potentials on data utilisation on co-design

Mika Yasuoka^*, Yuki Taoka, Momoko Nakatani, Nana Hamaguchi, Shigeki Saito

^*Corresponding author for this work

Department of People and Technology

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

This study provides a systematic literature review, investigating current uses and application of behavioural data in services design process. The results show a predominance of data usage either on product design process by professional designers or on personal reflection by service users, and more importantly, there is a large gap in what designers and users can benefit from data. The paper argues that such a gap limits the potentials of data in service design and highlights the importance of co-design between designers and users within data-driven design.

Original language	English
Title of host publication	SERVDES 2023 : Entanglements and Flows Service Encounters and Meanings. Conference Proceedings. Rio de Janeiro, Brazil 11-14th July 2023
Editors	Carla Cipolla, Claudia Mont’Alvão, Larissa Farias, Manuela Quaresma
Publisher	Linköping University
Publication date	2023
Pages	1499-1516
ISBN (Print)	978-91-8075-476-7
Publication status	Published - 2023
Event	Service Design and Innovation Conference: Entanglements and Flows Service Encounters and Meanings - Rio De Janeiro, Brazil Duration: 11 Jul 2023 → 14 Jul 2023 https://servdes2023.org/

Conference

Conference	Service Design and Innovation Conference
Country/Territory	Brazil
City	Rio De Janeiro
Period	11/07/2023 → 14/07/2023
Internet address	https://servdes2023.org/

Series	Linköping Electronic Conference Proceedings
Number	203
ISSN	1650-3686

Keywords

literature Review
Service Design
Behaviour Data
Data-driven research
Co-design
Sensors
IoT

Link to document

A systematic literature review on utilisation of behavioural data in service design: Unexplored potentials on data utilisation on co-designFinal published version, 437 KBLicence: CC BY

DLab: Establishing a method for building future narratives to increase stakeholders' commitment to future scenarios by connecting human and information technology
Jensen, M. Y. (Project participant) & Nakatani, M. (Project participant)
01/08/2021 → 31/03/2023
Project: Research

Cite this

Yasuoka, M., Taoka, Y., Nakatani, M., Hamaguchi, N., & Saito, S. (2023). A systematic literature review on utilisation of behavioural data in service design: Unexplored potentials on data utilisation on co-design. In C. Cipolla, C. Mont’Alvão, L. Farias, & M. Quaresma (Eds.), SERVDES 2023: Entanglements and Flows Service Encounters and Meanings. Conference Proceedings. Rio de Janeiro, Brazil 11-14th July 2023 (pp. 1499-1516). Linköping University.

Yasuoka, Mika ; Taoka, Yuki ; Nakatani, Momoko et al. / A systematic literature review on utilisation of behavioural data in service design : Unexplored potentials on data utilisation on co-design. SERVDES 2023: Entanglements and Flows Service Encounters and Meanings. Conference Proceedings. Rio de Janeiro, Brazil 11-14th July 2023. editor / Carla Cipolla ; Claudia Mont’Alvão ; Larissa Farias ; Manuela Quaresma. Linköping University, 2023. pp. 1499-1516 (Linköping Electronic Conference Proceedings; No. 203).

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title = "A systematic literature review on utilisation of behavioural data in service design: Unexplored potentials on data utilisation on co-design",

abstract = "This study provides a systematic literature review, investigating current uses and application of behavioural data in services design process. The results show a predominance of data usage either on product design process by professional designers or on personal reflection by service users, and more importantly, there is a large gap in what designers and users can benefit from data. The paper argues that such a gap limits the potentials of data in service design and highlights the importance of co-design between designers and users within data-driven design.",

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booktitle = "SERVDES 2023",

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note = "Service Design and Innovation Conference : Entanglements and Flows Service Encounters and Meanings, ServDes 2023 ; Conference date: 11-07-2023 Through 14-07-2023",

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Yasuoka, M, Taoka, Y, Nakatani, M, Hamaguchi, N & Saito, S 2023, A systematic literature review on utilisation of behavioural data in service design: Unexplored potentials on data utilisation on co-design. in C Cipolla, C Mont’Alvão, L Farias & M Quaresma (eds), SERVDES 2023: Entanglements and Flows Service Encounters and Meanings. Conference Proceedings. Rio de Janeiro, Brazil 11-14th July 2023. Linköping University, Linköping Electronic Conference Proceedings, no. 203, pp. 1499-1516, Service Design and Innovation Conference, Rio De Janeiro, Brazil, 11/07/2023.

A systematic literature review on utilisation of behavioural data in service design: Unexplored potentials on data utilisation on co-design. / Yasuoka, Mika ; Taoka, Yuki; Nakatani, Momoko et al.
SERVDES 2023: Entanglements and Flows Service Encounters and Meanings. Conference Proceedings. Rio de Janeiro, Brazil 11-14th July 2023. ed. / Carla Cipolla; Claudia Mont’Alvão; Larissa Farias; Manuela Quaresma. Linköping University, 2023. p. 1499-1516 (Linköping Electronic Conference Proceedings; No. 203).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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AU - Yasuoka, Mika

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AU - Nakatani, Momoko

AU - Hamaguchi, Nana

AU - Saito, Shigeki

PY - 2023

Y1 - 2023

N2 - This study provides a systematic literature review, investigating current uses and application of behavioural data in services design process. The results show a predominance of data usage either on product design process by professional designers or on personal reflection by service users, and more importantly, there is a large gap in what designers and users can benefit from data. The paper argues that such a gap limits the potentials of data in service design and highlights the importance of co-design between designers and users within data-driven design.

AB - This study provides a systematic literature review, investigating current uses and application of behavioural data in services design process. The results show a predominance of data usage either on product design process by professional designers or on personal reflection by service users, and more importantly, there is a large gap in what designers and users can benefit from data. The paper argues that such a gap limits the potentials of data in service design and highlights the importance of co-design between designers and users within data-driven design.

KW - literature Review

KW - Service Design

KW - Behaviour Data

KW - Data-driven research

KW - Co-design

KW - Sensors

KW - IoT

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SN - 978-91-8075-476-7

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PB - Linköping University

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ER -

Yasuoka M, Taoka Y, Nakatani M, Hamaguchi N, Saito S. A systematic literature review on utilisation of behavioural data in service design: Unexplored potentials on data utilisation on co-design. In Cipolla C, Mont’Alvão C, Farias L, Quaresma M, editors, SERVDES 2023: Entanglements and Flows Service Encounters and Meanings. Conference Proceedings. Rio de Janeiro, Brazil 11-14th July 2023. Linköping University. 2023. p. 1499-1516. (Linköping Electronic Conference Proceedings; No. 203).

A systematic literature review on utilisation of behavioural data in service design: Unexplored potentials on data utilisation on co-design

Abstract

Conference

Keywords

Link to document

Projects

DLab: Establishing a method for building future narratives to increase stakeholders' commitment to future scenarios by connecting human and information technology

Cite this