デンマーク大企業におけるサービスデザインの実践事例とその導入プロセス

Translated title of the contribution: Case Analysis on Successful Service Design Implementation at Danish Large Corporations

Research output: Contribution to conferencePaperResearch

Abstract

This paper introduces and analyzes the ten Danish large corporations about how to successfully introduce service design approaches within their own organizations, and become a part of their innovation strategy and the asset. Analysis on interviews and online investigations shows each corporate innovation style varies, at the same time, characteristics, adopted service design methods and processes have a lot in common. More importantly, a couple of leading innovative corporations we have interviewed with, have started to shift from legendary design thinking process based on workshops to sustainable service design practices through the living lab approach.
Living lab contributes to establish eco system and environment for promoting
ustainable design innovation mindset within organizations.
Translated title of the contributionCase Analysis on Successful Service Design Implementation at Danish Large Corporations
Original languageJapanese
Publication dateJun 2019
Number of pages8
Publication statusPublished - Jun 2019

Keywords

  • Service design
  • design method

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