Project Details
Description
Follow me (FoMe) investigates and unpacks the ‘in-between’ positions between creativity and control from the perspective of platforms, Danish digital media creators and Danish media- and cultural institutions. The empirical foundation is a mapping of the networks generated by 20 aspiring and established Danish digital media creators and their complex relationships with platforms and followers. By contextualizing these networks, FoMe provides the first comprehensive analysis of how the platform ecology functions in Denmark and how it is connected to established media- and cultural institutions. It inspects how platform productions influence and shape subjects of data and habitual cultures of followers, and how these processes further inform media and cultural consumption and production. To do this, FoMe is inspired by the circuit of culture (Hall 1997) which emphasizes the reciprocal relations between representation, regulation, consumption, production and identity, or in FoMe’s re-working; the reciprocal relations between data politics, data economics, data practices and data subjectivities.
Major platforms are instrumental in determining cultural representation and identity formation of individuals, as they shape contemporary cultural and media production and consumption on a global scale but also in national contexts. Their services are intertwined with institutions on government level, within the market sector, as well as civil society (Bratton 2015; Gillespie 2014; Pasquale 2015; Van Dijck et al. 2018). These platforms, and the companies that operate them, provide a variety of services; social network sites, search engines, web browsers, advertising service programs, video services, music services, geospatial information system services, cloud platforms, pay services, and more. The politics of platforms (Burgess & Green 2018; Gillespie 2010) are therefore instrumental in shaping worldviews, access to information, cultural habits, and subjectivities of particularly younger audiences.
FoMe focuses on the reciprocal effects between the global and the local, between private sector platforms and public Danish media- and cultural institutions, and between digital media creators and their followers. By identifying and mapping established and aspiring Danish digital media creators and their use of platforms, the project unfolds the complex ecology and economics of platforms and the inter-dependencies that are formed between central actors. The project investigates how platforms construct particular patterns of practices, how they affect the rights of citizens and shape the subjectivities of Danish media users. Inspired by the analytical approach put forward in the circuit of culture (Hall 1997), the state of the art unfolds in the reciprocal relations between data politics, data economics, data practices and data subjectivities, as well as within each WP.
Major platforms are instrumental in determining cultural representation and identity formation of individuals, as they shape contemporary cultural and media production and consumption on a global scale but also in national contexts. Their services are intertwined with institutions on government level, within the market sector, as well as civil society (Bratton 2015; Gillespie 2014; Pasquale 2015; Van Dijck et al. 2018). These platforms, and the companies that operate them, provide a variety of services; social network sites, search engines, web browsers, advertising service programs, video services, music services, geospatial information system services, cloud platforms, pay services, and more. The politics of platforms (Burgess & Green 2018; Gillespie 2010) are therefore instrumental in shaping worldviews, access to information, cultural habits, and subjectivities of particularly younger audiences.
FoMe focuses on the reciprocal effects between the global and the local, between private sector platforms and public Danish media- and cultural institutions, and between digital media creators and their followers. By identifying and mapping established and aspiring Danish digital media creators and their use of platforms, the project unfolds the complex ecology and economics of platforms and the inter-dependencies that are formed between central actors. The project investigates how platforms construct particular patterns of practices, how they affect the rights of citizens and shape the subjectivities of Danish media users. Inspired by the analytical approach put forward in the circuit of culture (Hall 1997), the state of the art unfolds in the reciprocal relations between data politics, data economics, data practices and data subjectivities, as well as within each WP.
| Short title | FoMe |
|---|---|
| Status | Active |
| Effective start/end date | 01/09/2022 → 31/07/2027 |