AlterUse - Digital Alternative News Use in Denmark

The project AlterUse studies how alternative online news sources are used in Denmark. Today, the digital media landscape offers a plethora of different and non-traditional sources of information, including providers of so-called alternative news, which often have as their stated aim to counter so-called 'mainstream' news media.

However, research shows that alternative news sources not only contribute with new voices and perspectives, but also bring misleading or outright fake news, as well as extremely biased, hateful and conspiratorial information. Even so, we still know relatively little about who the users of alternative news sources are, how they find these sources and how they relate to them. To answer these questions, the project uses a combination of interviews, surveys and new tools such as data donations, media diaries and Q Sort methodology. Together, these methods provide a deep and comprehensive understanding of Danes' use of alternative online news sources.