Business Model Innovation in the Media Industry

Project: Research

Research Output

  • 1 Book chapter
  • 1 Journal article
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Book chapter
2018

The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

Jensen, H. & Sund, K. J., 2018, Competitiveness in Emerging Markets: Market Dynamics in the Age Dsruptive Technologies. Khajeheian, D., Friedrichsen, M. & Mödinger, W. (eds.). Berlin: Springer, p. 35-53 19 p. (Contributions to Management Science).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review