Research output per year
Research output per year
Project Details
Description
Industrial PhD project (erhvervs-PhD) supported by Discovery Networks and Innovation Fund Denmark (project 4135-00172B)
| Status | Finished |
|---|---|
| Effective start/end date | 02/03/2015 → 28/02/2018 |
Collaborative partners
- Roskilde University (lead)
- Discovery Networks International (Project partner)
Funding
- Innovationsfonden: €42,319.00
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The Implications of Programmatic Advertising on the Business Model of TV Broadcasters
Jensen, H. & Sund, K. J., 2018, Competitiveness in Emerging Markets: Market Dynamics in the Age of Disruptive Technologies. Khajeheian, D., Friedrichsen, M. & Mödinger, W. (eds.). Cham: Springer, p. 35-53 19 p. (Contributions to Management Science).Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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The Journey of Business Model Innovation in Media Agencies: Towards A Three-Stage Process Model
Jensen, H. & Sund, K. J., 2017, In: Journal of Media Business Studies. 14, 4, p. 282-298 17 p.Research output: Contribution to journal › Journal article › Research › peer-review
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