Research output per year
Research output per year
Professor, MA
Universitetsvej 1, 40.3
DK-4000 Roskilde
Denmark
Research areas
Crossmedia news consumption
My research analyzes audiences’ use and experience of news media as democratic resources. This research falls into two categories: First, I explore news consumption ‘from a high altitude’, through annual survey studies which monitor the populations’ preferred news sources, trust in the news media, willingness to pay for online news, experience of climate news, etc. These analyses are part of the global Reuters Institute Digital News Report, University of Oxford.
Second, I co-direct the qualitative project ”Beyond the Here and Now of News” (with Chris Peters), which focuses on young people’s use of news media and other informative and entertaining genres of information.
Media and Communication Encyclopedia (in Danish)
I am one of four chief editors of this handbook. With BA students as its primary audience this book offers readers more than 600 aticle entries about all aspects of the media universe, contemporary as well as historical. First published in print in 2009, the handbook is now exclusively an online learning resource. It is the only work of its kind in the Nordic countries. Articles are written by expert researchers and deal with topics like fiction and tv-series, strategic communication, media language, journalism, etc. The work also offers up-to-date articles about media theories, analytical methods, prominent media researchers and cutting edge phenomena like algorithms and datafication.
SELECTED BOOKS
The Routledge Handbook of Museums, Media and Communication (co-edited with Kirsten Drotner, Ross Parry and Vince Dzikan), London & New York: Routledge.
Researching Audiences: A Practical Guide to Methods in Media Audience Analysis, London: Edward Arnold (co-authored with Kirsten Drotner, Steve Kline, Catherine Murray). 2003.
The Language of Advertising (coauthored with Torben Vestergaard), Oxford: Basil Blackwell. 1985.
SELECTED ARTICLES
“News as they know it: Young adults’ information repertoires in the digital media landscape”, (co-authored with Chris Peters, Julie Vulpius, Josephine Lehaff). Digital Journalism, 2021.
“Is there a Nordic news media system? A descriptive comparative analysis of Nordic news audiences, (co-authored with Mark Blach-Ørsten, Mads Kæmsgaard Eberholst). Nordic Journal of Media Studies, 2 (1): 23-35. 2020.
“Audience Reception Research in a Post-broadcasting Digital Age”. Television & New Media, 20(2), 155-169. 2019.
“’I love Skagen Museum’: Patterns of interaction in the institutional Facebook communication of museums” (co-authored), Museums and Society 15 (2), 171-192. 2017.
Research output: Book/Report › Report › Research
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Research output: Other contribution › Net publication - Internet publication › Communication
Research output: Book/Report › Report › Research
Research output: Chapter in Book/Report/Conference proceeding › Report chapter › Research › peer-review
Schrøder, K. C. (Project manager), Ørsten, M. (Project participant), Eberholst, M. K. (Project participant) & Burkal, R. (Project participant)
01/01/2015 → …
Project: Research
Schrøder, K. C. (Project participant)
11/08/2010 → …
Project: Research
Schrøder, K. C. (Project participant)
11/08/2010 → …
Project: Research
Peters, C. (Project manager), Schrøder, K. C. (Project manager), Lehaff, J. (Project participant) & Vulpius, J. (Project participant)
Independent Research Fund Denmark
01/09/2018 → 31/08/2023
Project: Research
Drotner, K. (Project participant), Schrøder, K. C. (Project participant), Ingemann, B. (Project participant), Danielsen, O. (Project participant) & Rasmussen, K. L. (Project participant)
KINO: Creativity and Innovation
01/09/2008 → 31/08/2014
Project: Research
Schrøder, K. C. (Speaker)
Activity: Talk or presentation › Lecture and oral contribution
Peters, C. (Speaker), Schrøder, K. C. (Participant), Lehaff, J. (Participant) & Vulpius, J. (Participant)
Activity: Participating in or organising an event › Organisation and participation in conference
Schrøder, K. C. (Consultant) & Ørsten, M. (Consultant)
Activity: Consultancy
Schrøder, K. C. (Participant) & Ørsten, M. (Participant)
Activity: Participating in or organising an event › Participation in workshop, seminar, course
Schrøder, K. C. (Editor)
Activity: Editorial work and peer review › Peer review of manuscripts › Research
10/10/2024
1 item of Media coverage
Press/Media: Press / Media
Schrøder, K. C., Ørsten, M. & Eberholst, M. K.
26/08/2024
1 item of Media coverage
Press/Media: Press / Media
Schrøder, K. C., Ørsten, M. & Eberholst, M. K.
25/06/2024
1 item of Media coverage
Press/Media: Press / Media
18/06/2024
2 items of Media coverage
Press/Media: Press / Media
Schrøder, K. C. (Recipient), 26 May 2018
Prize: Prizes, scholarships, distinctions
Schrøder, K. C. (Recipient), Peters, C. (Recipient), Vulpius, J. (Recipient) & Lehaff, J. (Recipient), May 2020
Prize: Prizes, scholarships, distinctions