Personal profile


Research areas

Crossmedia news consumption

My research analyzes audiences’ use and experience of news media as democratic resources. This research falls into two categories: First, I explore news consumption ‘from a high altitude’, through annual survey studies which monitor the populations’ preferred news sources, trust in the news media, willingness to pay for online news, experience of climate news, etc. These analyses are part of the global Reuters Institute Digital News Report, University of Oxford.

Second, I co-direct the qualitative project ”Beyond the Here and Now of News” (with Chris Peters), which focuses on young people’s use of news media and other informative and entertaining genres of information.

Media and Communication Encyclopedia (in Danish)

I am one of four chief editors of this handbook. With BA students as its primary audience this book offers readers more than 600 aticle entries about all aspects of the media universe, contemporary as well as historical. First published in print in 2009, the handbook is now exclusively an online learning resource. It is the only work of its kind in the Nordic countries. Articles  are written by expert researchers and deal with topics like fiction and tv-series, strategic communication, media language, journalism, etc. The work also offers up-to-date articles about media theories, analytical methods, prominent media researchers and cutting edge phenomena like algorithms and datafication.


The Routledge Handbook of Museums,  Media and Communication (co-edited with Kirsten Drotner, Ross Parry and Vince Dzikan), London & New York: Routledge.

Researching Audiences: A Practical Guide to Methods in Media Audience Analysis, London: Edward Arnold (co-authored with Kirsten Drotner, Steve Kline, Catherine Murray). 2003.

The Language of Advertising (coauthored with Torben Vestergaard), Oxford: Basil Blackwell. 1985.


“News as they know it: Young adults’ information repertoires in the digital media landscape”, (co-authored with Chris Peters, Julie Vulpius, Josephine Lehaff). Digital Journalism, 2021.

“Is there a Nordic news media system? A descriptive comparative analysis of Nordic news audiences, (co-authored with Mark Blach-Ørsten, Mads Kæmsgaard Eberholst). Nordic Journal of Media Studies, 2 (1): 23-35. 2020.

“Audience Reception Research in a Post-broadcasting Digital Age”. Television & New Media, 20(2), 155-169. 2019.

“’I love Skagen Museum’: Patterns of interaction in the institutional Facebook communication of museums” (co-authored), Museums and Society 15 (2), 171-192. 2017.


  • Communication, Journalism, Media
  • Media and democracy

Publication network

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or