Photo of Kim Christian Schrøder
  • Universitetsvej 1, 40.3

    DK-4000 Roskilde


1991 …2022

Research output per year

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Personal profile


Research areas

Cross-media consumption of news. The project started as part of the project "Newspapers and journalism in transition: The printed press as a cultural and political resource" 2007-2010 - a research project financed by the Danish Research Council for the Humanities The project undertakes national online surveys of cross-media news consumption (2008 and 2011), as well as qualitative studies of the news media as resources in everyday life. Since 2012 the project has been the Danish member of the annual Reuters Institute Digital News Survey, from which it has published annual national report about the Danish landscape of news consumption.

The Encyclopedia of Media and Communication Research. Associate editor. The Encyclopedia, first published 2009 (in Danish) by Samfundslitteratur, Copenhagen (500 pages), published a revised print edition in 2013. The book has made the full transition to online publication: The book, which is the first of its kind, carries entries about theories, concepts, methods, prominent scholars and schools and a wide range of media and communication topics. The editorial team of three associate editors manages the creative process of inspiring 9 topic editors, 2 Scandinavian editors (Norway and Sweeden) and several hundred authors, with associate professor Søren Kolstrup, Aarhus University, as editor-in-chief.

DREAM - Learning 2.0: Digital literacies and innovation 2009-2015. It is the overall objective of the project to galvanise innovative learning processes in order to sustain a diverse development of knowledge societies. This objective will be realised through systematic, interdisciplinary studies of young people’s digital literacies as they unfold in the semi-formal learning sites of Danish science centres and museums, particularly through the use of so-called web 2.0 technologies.

Recent key publications


(2016) Schrøder, K.C. & Kobbernagel, C., “From everyday communicative figurations to rigorous audience news repertoires. A mixed method approach to cross-media news consumption”, Mediekultur 32 (60).

(2014) "News media old and new. – Fluctuating audiences, news repertoires and locations of consumption". Journalism Studies. DOI:10.1080/1461670X.2014.890332.

(2014)  “The relative importance of social media for accessing, finding, and engaging with news: An eight-country cross-media comparison”, Nielsen, Rasmus Kleis and Schrøder, Kim Christian. Digital Journalism. DOI

(2012) "Methodological pluralism as a vehicle of qualitative generalization". Participations. Journal of audience and reception studies 9 (2), 798-825.

(2010) Schrøder, K. C., and Kobbernagel, Christian. “Towards a typology of cross-media news consumption: a qualitative-quantitative synthesis”, Northern Lights, vol. 8, pp. 115-138.

(2010) ”The shifting cross-media news landscape: Challenges for news producers”, (co-authored with Bent S. Larsen), Journalism Studies 11 (4), 524-534.

(2007) "Complexifying media power: A study of the interplay between media and audience discourses on politics", Media, Culture & Society, vol. 29 no 6 (co-author: Louise Phillips).


(accepted for publication) The Routledge Handbook to Museum Communication (co-edited with Kirsten Drotner, Ross Parry and Vince Dzikan), London & New York: Routledge.

(2014) Transformations. Late Modernity’s Shifting Audience Positions, co-edited with Nico Carpentier and Lawrie Hallett, London & New York: Routledge.

(2013) Museum communication and social media: The connected museum, co-edited with Kirsten Drotner, New York: Routledge.

(2003) Researching Audiences: A Practical Guide to Methods in Media Audience Analysis, London: Edward Arnold (co-authored with Kirsten Drotner, Steve Kline, Catherine Murray).

(1985) The Language of Advertising (coauthored with Torben Vestergaard), Oxford: Basil Blackwell. 7th ed. 1994. Japanese ed. 1987. Portuguese ed. 1988.


(2015) ”Exploring landscapes of news consumption cross-nationally: The use of Q methodology to fuse quantitative and qualitative approaches for increased explanatory power in comparative research”. Co-authored with  Courtois, C. & Kobbernagel, C. In: F. Zeller, C. Ponte, & B. O'Neill (red.), Revitalising audience research: Innovations in European audience research. (s. 123-142). New York and London: Routledge.

(2014) “News consumption in a multi-platform age: The role of television news”. In S. Eichner, & E. Prommer (red.), Fernsehen: Europäische Perspektiven: Festschrift Prof. Dr. Lothar Mikos. (p. 173-196). Konstanz: UVK Verlagsgesellschaft mbH. (Alltag, Medien und Kultur, Vol. 16).

(2013) Bjur, J., Schrøder, K. C., Hasebrink, U., Courtois, C., Adoni, H., & Nossek, H., “Cross-Media Use: Unfolding Complexities in Contemporary Audiencehood.” In N. Carpentier, K. C. Schrøder, & L. Hallett (red.), Audience Transformations. (s. 15-29). New York: Routledge.

(2013) “Audiences as citizens: Insights from three decades of reception research”, in R. Parameswaran (ed.), Blackwell’s International Companion to Media Studies: Audience Research, Malden, MA: Wiley-Blackwell.

(2012) "From semiotic resistance to civic agency: viewing citizenship through the lens of reception research 1973-2010". In Bilandzic, H., Patriarche, G., & Traudt, P. J. (red.), The social use of media. (s.179-200). Bristol: Intellect Ltd.



  • Communication, Journalism, Media
  • Media and democracy

Publication network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

The participatory turn: Users, publics, and audiences

Schrøder, K. C. & Hetland, P., 2020, A History of Participation in Museums and Archives: Traversing Citizen Science and Citizan Humanities. Hetland, P., Pierroux, P. & Esborg, L. (eds.). London and New York: Routledge. Taylor & Francis Group, p. 168-185 18 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Audience Reception Research in a Post-broadcasting Digital Age

Schrøder, K. C., 2019, In : Television & New Media. 20, 2, p. 155-169 15 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access

Danskernes brug af nyhedsmedier 2019

Schrøder, K. C., Ørsten, M. & Eberholst, M. K., 12 Jun 2019, Roskilde: Roskilde Universitet. 54 p. (Danskernes brug af nyhedsmedier).

Research output: Book/ReportReportResearch

Open Access

Directions: section introduction

Drotner, K., Dziekan, V., Parry, R. & Schrøder, K. C., 2019, The Routledge Handbook of Museums, Media and Communication. Drotner, K., Dziekan, V., Parry, R. & Schrøder, K. C. (eds.). New York: Routledge, p. 257-260 4 p. (Routledge International Handbooks).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Environments: section introduction

Drotner, K., Dziekan, V., Parry, R. & Schrøder, K. C., 2019, The Routledge Handbook of Museums, Media and Communication. Drotner, K., Dziekan, V., Parry, R. & Schrøder, K. C. (eds.). New York: Routledge, p. 97-99 3 p. (Routledge International Handbooks).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review



Member of evaluation committee for promotion to professor

Kim Christian Schrøder (Participant)

1 Jan 202015 Feb 2020

Activity: Other

Digital Journalism (Journal)

Kim Christian Schrøder (Editor)

15 Oct 2019

Activity: Editorial work and peer reviewPeer review of manuscriptsResearch

Mixed methods and qualitative generalization in communication research

Kim Christian Schrøder (Speaker)

25 Jan 2019

Activity: Talk or presentationLecture and oral contribution

Press / Media

Algoritmer presser sig ind i dansk nyhedsbrug

Kim Christian Schrøder


1 item of Media coverage

Press/Media: Press / Media

Betaling for online-nyheder står i stampe

Kim Christian Schrøder


1 item of Media coverage

Press/Media: Press / Media


Fellow of The International Communication Association

Schrøder, Kim Christian (Recipient), 26 May 2018

Prize: Prizes, scholarships, distinctions

Top extended abstract - ICA journalism studies division

Schrøder, Kim Christian (Recipient), Peters, Chris (Recipient), Vulpius, Julie (Recipient) & Lehaff, Josephine (Recipient), May 2020

Prize: Prizes, scholarships, distinctions