If you made any changes in Pure these will be visible here soon.

Personal profile


I work at the interdisciplinary nexus of communication, organization and artificial intelligence. Within this context, my research focuses on strategic management as a communicative activity, thoroughly entangled with technology.

I am project manager and principal investigator of the Velux-funded research project Strategizing Communication and Artificial Intelligence.

I co-chair the research group Artificial Intelligence and Datafied Communication (AIDa) and I serve on the Academic Council, as well as the Committee on Gender Equality and Diversity at Roskilde University. 

I hold a PhD from Copenhagen Business School and an MA from the University of Copenhagen. The first was awarded based on a thesis titled “This page is not intended for a US audience: A five-act spectacle on online communication, collaboration and organization”. The PhD assessment committee consisted of Professor Martin Kornberger (Chair), Professor Edith G. Smit and Professor Mark Deuze, and my supervisors were Professor Sine Nørholm Just and Associate Professor Anne Reff Pedersen.

I have had the pleasure of being visiting scholar at USC Annenberg (hosted by Professor Margaret McLaughlin), Center on Organizational Innovation at Columbia University (hosted by Professor David Stark) and ASCoR at Amsterdam University (hosted by Professor Claes H. de Vreese).


I collaborate with organizations such as DRDanish Chamber of Commerce and Zealand University Hospital, and serve on the Board of Directors for ComCaseCompetition, as well as jury member for Speciale Prisen - K-forum.

External positions

Editorial Board Member, International Journal of Strategic Communication

2021 → …

Evaluator, NOKUT

2019 → …

Editor, Medie- og kommunikationsleksikon


Editor, MedieKultur: Journal of media and communication research



  • Communication, Journalism, Media
  • Strategic communication
  • Artificial intelligence
  • Social media
  • Branding
  • Management, Organization, Business economy and administration, Management and organization of industry, trade, and communication
  • Strategic Management
  • Organizational Theory
  • Technology