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Henrik Jensen

MSc (Economics and Business Administration)

  • Universitetsvej 1, 23.2

    DK-4000 Roskilde

    Denmark

20152018

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Research Output 2016 2018

  • 3 Conference abstract for conference
  • 3 Paper
  • 1 Book chapter
  • 1 Journal article

The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

Jensen, H. & Sund, K. J. 2018 (Accepted/In press) Competitiveness in Emerging Markets. Khajeheian, D., Friedrichsen, M. & Mödinger, W. (eds.). Berlin: Springer

Research output: Chapter in Book/Report/Conference proceedingBook chapter

The Journey of Business Model Innovation in Media Agencies: Towards A Three-Stage Process Model

Jensen, H. & Sund, K. J. 12 Apr 2018 In : Journal of Media Business Studies. 14, 4, p. 282 298 p.

Research output: Contribution to journalJournal article

Open Access

Value Creation in Media Markets: the Advertiser Perspective

Jensen, H. & Sund, K. J. 2017

Research output: Contribution to conferenceConference abstract for conference

What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?

Jensen, H. & Sund, K. J. 2017

Research output: Contribution to conferenceConference abstract for conference

Projects 2015 2018