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Niels Nolsøe Grünbaum

MSc & PhD

  • Universitetsvej 1, 25.3

    DK-4000 Roskilde


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Personal profile


Niels N. Grünbaum received his PhD in 2003 for his work on satisfaction formation in a business-to-business context. His research interest is based on problems that originate from theoretical areas such as; business-to-business marketing, relationship marketing, service marketing, traditional marketing, philosophy of science and qualitative as well as quantitative research methodology.


  • Management, Organization, Business economy and administration, Management and organization of industry, trade, and communication

Publication network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2000 2017

Business Network Services and the Network Ambivalence Trap

Sørensen, F., Grünbaum, N. N. & Scupola, A., 2017.

Research output: Contribution to conferencePaperResearchpeer-review

The laddering method in service innovation research

Grünbaum, N. N., 24 Feb 2017, Research methods in service innovation. Sørensen, F. & Lapenta, F. (eds.). Cheltenham/Northampton: Edward Elgar Publishing, p. 60-75 16 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Tilfredshedskaos i de danske banker

Grünbaum, N. N., 5 Apr 2016, In : Boersen. 120, 64, p. 4 1 p.

Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

Uncovering consumers’ political intentions and values when buying and consuming organic food products

Grünbaum, N. N. & Stenger, M., 14 Feb 2016, In : Business and Management Quarterly Review. 6, 2-3, 27 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Projects 2016 2017

Press / Media

Skarp profil styrker netværkssamarbejdet

Flemming Sørensen & Niels Nolsøe Grünbaum


1 item of media coverage

Press/Media: Press / Media

Tilfredse kunder er ikke altid løsningen

Niels Nolsøe Grünbaum


1 item of media coverage

Press/Media: Press / Media