Organizing Communication and Digitization

Organization profile

Organisation profile

OCD is a research group at the Department of Communication and Arts (DCA), Roskilde University, that investigates how communication both organizes and is organized by human activity, and how digitization impacts the process of organizing and communicating, as well as how organizing and communication are crucial to the development and use of digital platforms. This line of inquiry is reflected in the concrete meaning that is given to the three words that make up the acronym.

The word ´organizing´ is intentionally conveying a double meaning that indicates a twofold research focus within OCD. When used as a verb it denotes the activity of organizing communication and digitization, e.g. when organizations strategize communication, or when protesters use social media platforms for political organization. When used as an adjective the word denotes the role that communication and digitization play as organizing devices in and of organizations. This entails a focus on how communicative processes, as well as the sociomateriality of digital platforms, constitute organisations. E.g. how organizational metaphors and myths aids in the enrolment of new members, or how algorithms come to organize an organization’s interactions with stakeholders on social media. A fundamental assumption behind the research at OCT is that organizing as a verb and as an adjective cannot be separated and that both meanings should guide academic inquiry into communication technologies.

For the OCD group ´communication´ has a relational and processual meaning and goes beyond (but not ignores) the traditional focus on senders and receivers, causes and effects. Most importantly, the group understands communication as context sensitive, including the effect of the conduits of the communicated. Common for all research conducted is the dual focus on how communication constitutes organization and how communication is organized. Firstly there can be no organization, unless it’s communicated about. Secondly, there can be no communication, unless interaction is organized. The latter refers to both the human activity of organizing, and the selection mechanisms (technology) that come to determine the interaction.

What, then, is ´digitization´? One can broadly conceive of digitization as the process of utilizing digital technologies in the creation and distribution of communication and information. The technologies of interest are thus characterized by being digital, and the group is particularly concerned with emerging hardware devices, software development, social media platforms, and co-creative digital innovations which have profound and underexplored impact on communication and practices of organizing.

On the basis of these definitions of ´organizing´, ´communication´ and ´technologies´ the group members conduct a diverse palette of research ranging from strategizing processes, via organizational cultures to civic engagement.

Publication network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

#FV19: Politisk kommunikation på digitale medier

Gulbrandsen, I. T. (ed.) & Just, S. N. (ed.), 2020, (Accepted/In press) Samfundslitteratur. (Medier, Kommunikation, Journalistik ).

Research output: Book/ReportAnthologyResearchpeer-review

Beyond fake? A study of corporate anti-Trump advertising

Gulbrandsen, I. T., Just, S. N. & Uldam, J., 2020, (Accepted/In press).

Research output: Contribution to conferencePaperResearchpeer-review

Facebook Use as a Communicative Relation: Exploring the Relation Between Facebook Users and the Algorithmic News Feed

Schwartz, S. A., 2020, (Accepted/In press) In : Information, Communication & Society.

Research output: Contribution to journalJournal articleResearchpeer-review


  • 4 Lecture and oral contribution
  • 3 Participation in workshop, seminar, course
  • 1 Organisation and participation in conference
  • 1 Membership in review committee

Syddansk Universitet (External organisation)

Lisbeth Thorlacius (Member)

1 Apr 201811 Aug 2018

Activity: MembershipMembership in review committee

Narrative research

Susanne Kjærbeck (Participant)

13 Jun 2018

Activity: Participating in or organising an eventParticipation in workshop, seminar, course


Ib Tunby Gulbrandsen (Participant)

3 May 2018

Activity: Participating in or organising an eventOrganisation and participation in conference

Press / Media

Deep fake, det belgiske dilemma og spændt år i Taiwan

Rasmus Kjærgaard Rasmussen


1 item of Media coverage

Press/Media: Press / Media

Deep fakes og Propaganda

Rasmus Kjærgaard Rasmussen


1 item of Media coverage

Press/Media: Press / Media