Innovation in Service and Experience, in short ISO, is a research group in the Department of Social Sciences and Business at Roskilde University. Innovation in Services and Experience (ISO) was a prioritised area in the Department of Communication, Business and information Technologies (CBIT) 2012-14.

Research area

The research area is how the innovation approach, including entrepreneurship, can be used to understand and develop practices in companies and other organizations, the society and the economy. The group often carries out research in collaboration with practitioners in a joint learning and research process. The group has a particular focus on service industries and the experience economy (including tourism, creative industries, food industries) and public-private collaboration, as well as service innovation related to public services. Innovation is a concept that can be used theoretically and empirically to understand change and development processes. The research also focuses on the IT development as a carrier of innovation. Currently new developments in business and society emphasize service, experience, increased innovation and use of IT and new forms of organising and carrying out economic activities. Actual economic and industrial policy emphasizes innovation and entrepreneurship.

Focus on:

• Service innovation
• Experiences
• Tourism
• Digitalization