Innovation in services and experiences

Organization profile

Organisation profile

Innovation in Service and Experience, in short ISE, is a research group in the Department of Social Sciences and Business at Roskilde University. Innovation in Services and Experience (ISE) was a prioritised area in the Department of Communication, Business and information Technologies (CBIT) 2012-14.


Research area

The research area is how the innovation approach, including entrepreneurship, can be used to understand and develop practices in companies and other organizations, the society and the economy. The group often carries out research in collaboration with practitioners in a joint learning and research process. The group has a particular focus on service industries and the experience economy (including tourism, creative industries, food industries) and public-private collaboration, as well as service innovation related to public services. Innovation is a concept that can be used theoretically and empirically to understand change and development processes. The research also focuses on the IT development as a carrier of innovation. Currently new developments in business and society emphasize service, experience, increased innovation and use of IT and new forms of organising and carrying out economic activities. Actual economic and industrial policy emphasizes innovation and entrepreneurship.


Focus on:

– Service innovation

– Experiences

– Tourism

– Digitalization

Publication network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2008 2020

The challenge of bridging public and private innovation patterns

Fuglsang, L. & Møller, J. K., 2020, (Accepted/In press) Handbook on Hybrid Organisations. Billis, D. & Rochester, C. (eds.). Edward Elgar Publishing

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

The Impacts of China's Policymaking and Legislation on Outbound Tourism: Perspectives from Long-haul Intermediaries

Jørgensen, M. T., King, B. E. & Law, R., 2020, In : Journal of Policy Research in Tourism, Leisure and Events. 12, 1, p. 21-33 13 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Tourism Practices and Experience Value Creation: The Case of a Themed Attraction Restaurant

Sørensen, F., Fuglsang, L., Sundbo, J. & Jensen, J. F., 2020, (Accepted/In press) In : Tourist Studies.

Research output: Contribution to journalJournal articleResearchpeer-review

Projects 2008 2022

Activities 2006 2019

Afsluttende Udviklingsværksted Lildstrand

Jørgen Ole Bærenholdt (Participant), Lars Fuglsang (Organizer), Jon Sundbo (Organizer)
23 Feb 2019

Activity: Participating in or organising an eventOrganisation and participation in conference


Creating a New Innovation Orientation through Idea Competitions

Ada Scupola (Speaker)
27 Sep 201928 Sep 2019

Activity: Talk or presentationLecture and oral contribution

Tourism Geographies (Journal)

Flemming Sørensen (Editor)
5 Feb 2019

Activity: Editorial work and peer reviewPeer review of manuscriptsResearch

Press / Media

The tourists nobody wants

Matias Thuen Jørgensen


1 item of Media coverage

Press/Media: Press / Media


Matias Thuen Jørgensen


1 item of Media coverage

Press/Media: Press / Media

Kronik: Der er grund til optimisme over kinesiske turister

Matias Thuen Jørgensen


1 Media contribution

Press/Media: Press / Media