Innovation in services and experiences

Organization profile

Organisation profile

Innovation in Service and Experience, in short ISE, is a research group in the Department of Social Sciences and Business at Roskilde University. Innovation in Services and Experience (ISE) was a prioritised area in the Department of Communication, Business and information Technologies (CBIT) 2012-14.


Research area

The research area is how the innovation approach, including entrepreneurship, can be used to understand and develop practices in companies and other organizations, the society and the economy. The group often carries out research in collaboration with practitioners in a joint learning and research process. The group has a particular focus on service industries and the experience economy (including tourism, creative industries, food industries) and public-private collaboration, as well as service innovation related to public services. Innovation is a concept that can be used theoretically and empirically to understand change and development processes. The research also focuses on the IT development as a carrier of innovation. Currently new developments in business and society emphasize service, experience, increased innovation and use of IT and new forms of organising and carrying out economic activities. Actual economic and industrial policy emphasizes innovation and entrepreneurship.


Focus on:

– Service innovation

– Experiences

– Tourism

– Digitalization

Publication network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2008 2019

Digitalized servitization and integrated solutions in the offshore wind industry

Møller, J. K., 11 Jan 2019, p. 1-1. 1 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Encountering begpackers

Tolkach, D., Jørgensen, M. T., Pratt, S. & Suntikul, W., 2019, In : Tourism Recreation Research. 44, 1, p. 17-32

Research output: Contribution to journalJournal articleResearchpeer-review

Experience innovation of tourism encounters

Sørensen, F. & Jensen, J. F., 2019, In : Tourism Analysis. 24, 1, p. 55-67 13 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Projects 2008 2022


Sørensen, F.


Project: Research

Activities 2006 2019

Tourism Geographies (Journal)

Flemming Sørensen (Editor)
5 Feb 2019

Activity: Editorial work and peer reviewPeer review of manuscriptsResearch

The 9th International Conference on Tourism and Hospitality between China-Spain

Matias Thuen Jørgensen (Participant)
30 Sep 2019

Activity: Participating in or organising an eventOrganisation and participation in conference

Oplevelser, oplevelsesøkonomi og mødet mellem turisten og den lokale

Flemming Sørensen (Speaker)
13 Jan 2019

Activity: Talk or presentationLecture and oral contribution

Press / Media

Vikingeborg skal genopbygges - sådan kan man lokke turisterne til

Flemming Sørensen


1 media contribution

Press/Media: Press / Media

Elever skal være ambassadører

Flemming Sørensen


1 item of media coverage

Press/Media: Press / Media

Rødbynitter vil være berømte for "Det gode værtsskab"

Flemming Sørensen


1 media contribution

Press/Media: Press / Media