TV2 New: LEGO CUUSOO crowdsourcing

Press/Media: Press / Media

Description

Interview 1:1 about LEGOs crowdsourcing project with Japanese Cuusoo. Talk about crowdsourcing as phenomenon and how the CUUSOO initiative can actively engage LEGO's users / customers, and deepen LEGO's understandings about new creations with LEGO bricks, as well as offering new LEGO models and business ideas. A main point was how LEGO maintains control of the design process and decisions.
Period2 Jan 2014

Media contributions

1

Media contributions

  • TitleTV2 New: LEGO CUUSOO crowdsourcing
    Media name/outletTV 2 News
    Media typeTelevision
    Duration/Length/Size7 min
    Date02/01/2014
    Producer/AuthorAllan Silberbrandt
    PersonsLisbeth Frølunde
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Keywords

  • lego
  • design
  • cuusoo
  • crowdsourcing
  • social media