Stealth Marketing and the Co-Production of Media Content: Implications for Theorizing on and Regulation of PR-activities

  • Roy Langer (Speaker)

    Activity: Talk or presentationLecture and oral contribution

    Period2004
    Event titleThe 6th Annual EUPRERA Congress in collaboration with the DGPuK : Public Relations and the Public Sphere: (New) Theoretical Approaches and Empirical Studies
    Event typeConference
    LocationLeipzig, Germany