Selling the Serious Stuff: What nudging can teach the world of marketing

Hansen, P. G. (Lecturer)

    Activity: Talk or presentationLecture and oral contribution

    Description

    Outreach lecture at AAI Community Day at Dare2 mansion in Copenhagen, about how insights from behavioral economics can help sell the serious message and products that really benefit the health, wealth and happiness of citizens.
    Period8 Feb 2013
    Held atUnknown external organisation