Beyond Health: How future health needs are driving business model evolutions across industries

Hansen, P. G. (Panel member)

    Activity: Talk or presentationLecture and oral contribution

    Description

    »What are the cost and benefi t dynamics in a truly sustainable health care system?« Moderator: Olaf Kern (Editor in Politics, Frankfurter Neue Presse, Frankfurt a.M.) Panel: Pelle Guldborg Hansen, PhD. (Director, The Initiative for Science, Society & Policy), Dr. Alexander Moscho (Head of Corporate Development, Bayer AG, Leverkusen), Markus Sandmayr (General Manager Nutricia Germany-Austria-Switzerland, Danone Medical Nutrition, Erlangen).
    Period14 Jun 2013
    Event titleBeyond Health: How future health needs are driving business model evolutions across industries
    Event typeConference
    LocationFrankfurt Am Mein, Germany

    Keywords

    • prevention
    • Health promotion
    • behavioural economics
    • Behavioural Architecture
    • habits