Sascha Renee Colvig Andreassen, Mikkel Nielsen, Lasse Rasmus Nielsen, Satish Siggi Halfdan de Meza Skjernov von Holstein-Rathlou & Magnus Nørhave Nielsen

Studenteropgave: Kandidatprojekt


The purpose of the following project is to examine how the digital news media Zetland obtains legitimacy through the use of transparency. As an organization, Zetland distinguishes itself from other news media types by basing its structure on the principle of transparency. Additionally, it is also a relatively newly launched media who seeks to revolutionize the danish news media industry - a combination that makes them especially interesting. Methodologically this project uses the qualitative approach by conducting one-on-one interviews with three informants; CEO Jakob Moll, journalist Frederik Kulager, and art director Kasper Løftgaard. The project primarly draws on the approaches of Steiner Kvale & Svend Brinkmann and the theoretical works of Lars Christensen & Roy Langer, Mark Suchmann, David Heald, Oliver Heil & Thomas Robertson, and Jenny Licht, Daniel Naurin, Peter Esaiasson & Mikael Gilljam. The project concludes that Zetland’s culture, size, payroll and socio material setup are important aspects of the way they practice transparency. They gain different kinds of legitimacy through inwards transparency and transparency in process, which is only possible because of their practice of outward transparency and transparency in rationale.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato2 jan. 2019
Antal sider58
VejledereEmma Christensen


  • Transparens, Legitimitet, Zetland, Strategisk kommunikation, Organisationskommunikation, Medier, Konkurrencedygtig markedssignalering