YouTubere - en receptionsanalyse af influencere på YouTube

Daniel Vognstrup Jørgensen

Studenteropgave: Kandidatprojekt

Abstrakt

In recent years, YouTubers have become a dominant group in the virtual media landscape as well as having a huge impact on endorsement of product through their role as market influencers. The success of the YouTuber has especially been visible in entertainment aimed at children and young teenangers, which is the reason why I have chosen to focus on how the YouTubers approach is apprehended by children aged 13 – 15 years. In this project, I aim to clarify some aspects of how YouTubers form of communication is comprehended by children from the age 13 to 15 and by which means the YouTuber seems to have gained popularity in the 2010s.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Kandidat
SprogDansk
Udgivelsesdato30 maj 2018
Antal sider57
VejledereKarina Mosegaard Willumsen

Emneord

  • YouTubere
  • Influencere
  • Micro Celebrities