Young social media users - a research on making sense of humorous content

Chiara Adorno, Marta Odainic, Mette Nina Hindkjær Madsen & Sajan Maharjan

Studenteropgave: Kandidatprojekt


Social media has become a hot topic for organizations, a very important part of people’s everyday life and young users of social media have barely seen a life without it. This project focuses on the young users of social media and making sense of their sense-making of humorous social media content. The world_record_egg Instagram account, which as of this year hosts the most liked Instagram post, is our point of departure for our focus group interview where we discuss funny social media content with students age 20-29. We base our project on the framework of practice theory and Brenda Dervin’s Sense-Making methodology. Our findings show that positive emotions, like something being funny, affects the participants’ willingness to engage and share content and we conclude that young users relate their experience and social norms with social media content while making sense and engaging with it.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato27 maj 2019
Antal sider57
VejledereLisbeth Frølunde


  • sense-making
  • Dervin
  • social media