Wing to wing - a comparative case study of Norwegian and SAS

Christian D. Jacobsen, Zdenka Pajtasova, Karen M. Gotfredsen & Lukas M. Müller

Studenteropgave: Semesterprojekt


This research project consists of a comparative case study of two airlines, SAS and Norwegian, and investigates the causes for the divergence in their performance. Departing from the premise that the business models of the two airlines have increasingly converged and continue to do so, it is interesting to investigate why there appears to be a difference in the firms’ performance. Eclectic paradigm theory is adapted to suit the two cases and is successively applied throughout the analysis. Postulating Ownership, Location and Internalization (OLI) as causal parameters leading to firm performance, the framework provides us with a conclusion regarding the divergent performances. It is concluded that Norwegian possesses significant ownership advantages as well as internalization advantages. Location advantages are less important. These are identified as the underlying causes responsible for a performance divergence despite the business model convergence.

UddannelserVirksomhedsstudier, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato29 maj 2012
VejledereLuise Li Langergaard


  • Eclectic Paradigm theory
  • Airlines
  • SAS
  • Aviation
  • Flyselskaber
  • Luftfart
  • OLI
  • Norwegian