WeFood: Mellem kommercialisme og velgørenhed

Rasmus Søstrøm, Jacob Schjødt, Mads Jespersen & Gustav Lauritsen

Studenteropgave: Speciale


This paper examines the first danish social supermarket, WeFood. The purpose of the study is to describe WeFoods relations to the danish food waste industry and furthermore to compare the danish concept to the already established austrian social supermarkets. Subsequently, we have conceptualized our findings through a value based discussion, by using Michael Porters theory Creating Shared Value and Michael Sandels thoughts on What money can’t buy. The greater goal is to map what kind of issues WeFoods position between commercialization of food waste and charity entail, and how these issues can be meet. The research approach has mainly been inductiv and our scientific theoretical approach is based on hermeneutic principles, which must to be taken into account while reading this paper. The self- created empirical data consists of qualitative interviews with WeFoods project manager and chosen stakeholders from the food waste and retail industry. During our research we conclude that WeFood can’t be categorized as a social supermarket, and finally that WeFoods issues can be meet if they seek to compromise their commercialization, and implement an ‘identification card’ as done in the austrian social supermarkets.

UddannelserVirksomhedsstudier, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato28 jan. 2016
VejlederePeter Hagedorn-Rasmussen


  • Velgørenhed
  • Kommercialisme
  • WeFood
  • Shared value
  • Kapitalisme
  • Etik
  • Madspild
  • Michael Sandel
  • Socialt Supermarked
  • Østrig
  • NGO
  • Michael Porter
  • #Mellem to stole falder ars til jorden
  • Birgit du er for dejlig tak!