In relation to the ongoing refugee crisis caused by the Syrian war, Red Cross has created the campaign ”Sense of Home”. This campaign creates an experience through virtual reality, which allows the user to meet refugees in a Lebanese refugee camp.
Our interest lies in virtual reality as a communicative tool and the potential for communicating humanitarian purposes through this medium in respect to “Sense of Home”; one of the main attributes of virtual reality is the ability to create a more sensuous experience compared to traditional media and so it has the potential of forming empathy with the receiver.
In order to understand the potential and limitations of virtual reality, we investigate what constitutes a successful virtual reality experience and how this success is exploited through the Red Cross campaign. This is also examined from a campaign theoretical approach in which we analyse how the experience meets the goals and purposes of the sender.
Inspired by the field of autoethnography, we include an analysis based on our own experiences of Red Cross’ virtual reality campaign as well as analyzing the experiences of the target group retrieved via short interviews.
Finally, we include a discussion section that debates the limitations of virtual reality based on the Red Cross campaign concerning exponential reach as well as the narrative choices. Additionally, we discuss in a larger perspective the strategic choices Red Cross has conducted in their campaign based on the hypotheses from Yang and Saffer’s (2018) article that proposes how NGO’s can communicate effectively about this particular issue.
Our thesis is concluded with our assessment of virtual reality as a communicative tool for the Red Cross campaign.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||18 dec. 2018|
|Vejledere||Jan Foght Mikkelsen|
- Virtual reality
- Røde Kors