Because of a rising interest in the arrival of new and exciting technologies in our everyday life and the continuing evolution of a medialized society, we decided to take a closer look at how Virtual Reality mediates an experience. We had to ask ourselves; what is Virtual Reality, and how does it work? To figure this out, we had to narrow our search field to one specific case. The case we chose to work with revolves around kitchen design in VR, and more specifically the Danish company Invita and their work with kitchens in VR. We quickly surmised, that the experience Invita offered was not sufficient compared to the promise they made regarding their VR campaign. To offer up a better solution or to improve upon the already existing solution, we had to first understand what makes a good VR experience. Through extensive research and analysis, we found that VR works best when the possibility of interaction and immersion through neuropsychological stimuli are present. Furthermore; the experience had to make use of certain design methods and technologies in order to be considered successful. Because of this work and our own experiences with VR at Khora in Copenhagen, we then conceptualized a new way for Invita to make use of VR, based on how current VR experiences are made and used by developers and consumers. Through an interview with employees at Invita Roskilde, we learned that they have a less innovative approach to VR at this moment. And with this interview in mind, plus our work with interactive VR experiences, we agree that VR is not something they should focus on at the moment, unless they only want to use it as a neat little gimmick. In the future it might be necessary for Invita to start implementing technologies such as Virtual Reality. But that time is not now.
|Uddannelser||Performance-design, (Bachelor/kandidatuddannelse) Bachelor|
|Udgivelsesdato||29 maj 2017|
|Vejledere||Rasmus Rex Pedersen|