Virtual Reality, innovative empathy machine or business as usual?

Fatma Chahrour, Naraya Jasmine Dyrting Pierandrei, Fanny Elisabeth Maria Töpper, Na'iima Omar Mohamud Hersi, Ludvig Vraadal & Jakub Szubbar Slusarek

Studenteropgave: Basisprojekt


In the latest years NGOs such as UNICEF and Amnesty International have introduced the technology of Virtual Reality as one of their ways of campaigning. With this introduction, a set of questions arise, spanning from questions of ethics to the increasement of donations? This project asks the question “How does VR-based humanitarian communication represent victims and in what way do the representations reshape the possible relation between victim and spectator” tapping into the problem of the relationship between the audience of the VR campaign and what is portrayed. We do a case study of Clouds over Sidra from Unicef and Fear of the sky from Amnesty. The main thing we found is that narratives use the same representation of victims as in earlier humanitarian communication, but that the VR element creates a more powerful experience and global sense of place. This we found through conducting a qualitative case study and a discourse analysis, thereby providing the reader with an analysis of what this does to the relationship between the victim and spectator.

UddannelserBasis - International Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis
Udgivelsesdato28 maj 2018
Antal sider76