Virtual Identity

Anastasia Grandt, Lejla Hodzic, Rondek Sindi, Karolina Curova, Tamana Saidi & Bella Valeur

Studenteropgave: Semesterprojekt


Ever since the launch of Instagram, the social media platform has expanded its purpose. It began as an application based on solely photography, to a more advanced and multi-purposed virtual space. The study explores the notion of identity and self-representation on this platform, and taking a point of departure in the case of Essena O’Neill, a well-known Australian model who suddenly revealed her self proclaimed true image and began rioting against social media’s deception. She faced a lot of criticism because the audience perceived this as a publicity stunt. This problematized the perception of how the self is represented online. By applying theories of Goffman, Cerra and James, Barthes, Kress and Van Leeuwen on identity and social semiotics, thereafter a focus group interview is conducted and analyzed in order to get insight of the personal experience of self-representation from the chosen target group. The result of the study indicates that there is a general tendency of editing one’s image on Instagram, and that the users are aware of this fact.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato19 maj 2016
VejledereFrancesco Lapenta


  • Cerra
  • Self representation
  • James
  • Goffmann
  • Instagram
  • Self-representation
  • Virtual identity
  • Communication