This project is based upon a wondering about the Danish windmill producer, Vestas, and its descending marked share and earnings, in an expanding market in the period of 2008-2011. This report highlights a number of central determinants, which each will describe the cause of impact on Vestas descending market share and earnings. Thereby showing whether it is Vestas’s strategy towards competition, the Danish wind cluster or the energy policies that effects the descending development, Vestas has been going through. The financial crisis is another determinant included in this repport. It will be shown, which policies about sustainable energy that has been introduced in the period, and how these have affected Vestas. Hereafter it is shown which affect the Danish wind cluster and its geographical position and how it had an impact on Vestas. Finally we describe how, all the determinants combined have had an effect on Vestas, and whether or not, it is synergy of all these determinants that has proven to be the main reason.
|Uddannelser||Basis - Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||31 maj 2012|