The following project examines how values is a part of the guests experience of Copenhagen theme-park Tivoli. Values is understood in the project as the feeling of joy or satisfaction grounded in the experience. In addition, values are a product of the interaction between the guest and the company. The theoretical basis of the project is the theory of the experience economy, whereas the focus is especially on American classics Joseph Pine and James Gilmores theory. In addition, recent research is used to add a wider perspective on the experience economy. The analysis is based on the qualitative method interviewing observation, where chosen guests experience in the theme-park gets researched. Afterwards it will be described from the perspective of the theory, how values are a part of these experiences. It is concluded that there is a correlation between how Tivoli is experienced and the values of the guests. The interviewed respondents had a high degree of the aesthetic experiences, where the guests get absorbed by the experience by for example taking a walk around the flowers in the park. In certain cases the guests lost their presence from the otherwise positive experience. Values are shown both when the experienced is perceived as negative or positive. This is based on a deeper explanation where the guests values are shown, because these are grounded in feelings from the experience.
|Uddannelser||Erhvervsøkonomi, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||27 jun. 2014|