In this project we investigate the ways in which the organisation, Unge og Sorg, can be pro-moted in print media. We take a starting point in an empirical study of the target audience by focussing on these audiences’ life situations, need of information, and perceptions of rele-vance, expense and value of information. The methodological basis of this project consists of social constructivism, qualitative focus groups, and creative methods. The theoretical foundation comprises a communication theory concerning the perception of the target audience and factors that may influence the target audience’s perception and accept of campaign material. We apply the theory to the empirical study in connection with an analysis of the target audience, and use these findings as grounds for designing and producing new campaign mate-rial for Unge og Sorg.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||24 jun. 2008|
|Vejledere||Henriette Bernhoff Lungholt|
- Unge og Sorg
- Kreative metoder