It has long been a concern that the election turnout at the municipal elections were considerably lower than the elections at the Danish parliament. Especially the younger voters does not participate at the municipal elections. This is a worrying tendency and in this paper we investigate how the situation can be improved. In addition to that we will make a focus group investigation in this paper, where we will find out how the six young first time voters relate to the communication campaign: “ Think before you don’t vote”. We take a closer look at the strategical thoughts behind the campaign and try to find out if a campaign like this could be an effective solution to the problem. Besides our informants interpretations of the campaign, we estimate how the campaigns message, expression and instruments and appeal are seen. Using this we conclude how it is possible to affect the youths attitude toward municipal politics as well as well as change their behaviour in order to highten their turnout at the elections.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||6 jan. 2014|
|Vejledere||Annette Bjerre Ryhede|