This paper will study how Donald Trump uses language to persuade thoughts, behaviour and prejudices within his audience in the U.S. presidential election 2016, and more specifically at his rally in St. Louis on March 11th, 2016. Our project deals with both the text and sign and subjectivity and learning dimension. Within these dimensions we will go in depth with and emphasise different linguistic features - and how these powerfully affect the audience. Here, we will prove and demonstrate the connection between the chosen theoretical approaches and thereby give a varied view on the chosen data that will result in valid and thorough concluding points. For the text and sign dimension a critical discourse analysis will be conducted according to Fairclough’s three-dimensional model. This model is used to get an insight in the different layers of Trump’s language and how the audience perceives his way of communicating. As a supplement to the critical discourse analysis, chosen aspects from discursive psychology within the subjectivity and learning dimension will be applied on the data. Following the analysis, which is based on three sub-questions that each represent a dimension of the three-dimensional model, a discussion of the concluding points revealed in the analysis will be executed to raise questions and answers to conclude and thereby come up with a definite answer to the problem formulation. We found the outcome of the 2016 presidential election to be a rebellion against the governmental system as it is now. With Donald Trump as the leading figure for ‘making America great again’ he represents change in the political discourse with his controversial statements. By appealing to people’s emotions he incites violence and hostility, but with a promise of safety and wealth he appeals to the
American people and was elected president November 8th, 2016.
|Uddannelser||Basis - International Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||19 dec. 2016|
|Vejledere||Kimberly Renée Chopin|