With the recent presidential elections in the US, and the win of Donald Trump, the concept of trickster figure got wider attention among the scholars in political and social sciences in an attempt to categorize and explain the phenomenon of Trump`s political success and Trump as a political leader. This paper finds social media to be an important, or maybe even a key factor, that can play a role in rise of trickster politics and trickster leaders today. Donald Trump, as a passionate user of social media platforms, and, arguably, the most powerful political trickster in the political scene at the moment, is chosen for empirical scrutiny. This research is going to focus on communicative affordances of social media and characteristics of online political communication in regards to a trickster politician. The purpose of this study is to comprehend how trickster politicians use social media to gain power and what happens with their content`s narrative in an online communication. The concepts of affordances, trickster leader type, and liminality have been acknowledged as central for identifying and depicting the activities of political trickster on social media. Therefore, this paper will present some illustrative examples of Donald Trump`s social media content, and analyze communicative possibilities and limitations within the context. This paper argues that social media and its affordances can serve as a powerful tool to trickster politicians, as political content can get a certain communicative momentum when its narrative is being simultaneously and continuously shaped and reshaped, distributed and redistributed in cyberspace, eventually transformed and formed into a certain form of political simulacrum. The concept of liminality is proposed for better understanding of processes of change, transformation and transition of political content in an online environment, where the communication is permanently out of the ordinary.
|Uddannelser||Global Studies, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||29 jan. 2019|