This research is conducted in the landscape of consumer behaviour and environmental care in Denmark. This paper explores the different dynamics revolving around Danish consumers’ dietary habits and food choice. The aim to shed light on the reasons that make Danes be among the highest meat consumers in the world as well as illuminate on possible constraints and obstacles consumers might encounter when attempting to switch to a new diet. The findings we obtain lead to identify in the lack of awareness, inherited habits and price and accessibility of alternative foodstuffs the main influencing factors.
These findings are ultimately used to produce valid recommendations that Hvidovre municipality may want to implement in order to develop a more sustainable approach toward meat and other high carbon footprint foods’ consumption.
|Uddannelser||Erhvervsøkonomi, (Bachelor/kandidatuddannelse) Bachelor|