Transformationer i mediekulturen - Fifty Shades som fanfænomen

Anja Falkner Matthiasen, Antonia Barding & Kristina Maria Danielsen Eliasen

Studenteropgave: Semesterprojekt


This project examines the Fifty Shades phenomenon where fan cultures and community building surrounding this particular universe are a few of the keywords to understanding this said phenomenon. Through Henry Jenkins’ transmedia storytelling and worldbuilding theory and Donald Horton & Richard Wohl’s theory on parasocial interactions as well as John B. Thompson’s non-reciprocal relation theory it can be concluded that the fans are what’s keeping the Fifty Shades universe alive and still rapidly growing through various media platforms. Through an investigation of a variety of fan- sites and communities, this study has discovered that the majority of fans use these online platforms as an escape from their everyday lives and/or to feel understood by the fellow Fifty Shades fandom. Finally, this paper concludes that Fifty Shades can be said to be a product of Rosalind Gill’s theory concerning a postfeminist media culture since it, on the one hand, has created a much needed debate of women’s sexuality, boundaries, and appearance, but, on the other hand, confirmes the discourse saying women need a man in order to obtain ‘real’ success in life.

UddannelserDansk, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato16 dec. 2015
VejledereLasse Horne Kjældgaard


  • Litteratur og medier
  • Fandom
  • Litteratur
  • Litteratur og samfund
  • Fanfiction
  • Medier
  • Fifty Shades
  • Kvinder
  • Fankultur
  • Kønsteori
  • Postfeminisme
  • Fanfiktion