TorvehallerneKBH: Virksomhedsamarbejde med TorvehallerneKBH

Celine Suhr Nielsen, Carmen Louise Refslund Andersson & Ofelia Marie Andersen

Studenteropgave: Fagmodulprojekt

Abstrakt

This project has partnered with the aktivitetsforening from Torvehallerne in Copenhagen, with the aim of solving their issue regarding how to get more people to shop in Torvehallerne during winter. The challenge is to establish why the number of visitors during the coldest months of the year dwindle to almost half as compared to the warmer months of the year.
The project is based on a case study of Torvehallerne where the empirical data is primarily based on an interview with one of the aktivitetsforening’s employees. The focus of the current casestudy will revolve around the structure of the organization, its brand, stakeholders, customers and events.
This project seeks to examine the concept of Torvehallerne and its organizational structure, the relationship with their stakeholders, and who their primary customer group is and how to sustain them. Furthermore, the project will examine Torvehallerne’s branding in detail, and how it can be strengthened, and finally, to figure out who the project’s problem is an obstacle for.
The project is however not led to a direct solution to the problem, mainly due to lack of data and must therefore conclude that it is not able to form a thorough answer to the problem. A more thorough approach with more data being made available would probably assist in providing insight into all the relevant stakeholders, the customers of Torvehallerne, their stall holders and the property company Jeudan who rents out the floorspace.

UddannelserVirksomhedsstudier, (Bachelor/kandidatuddannelse) Bachelor
SprogDansk
Udgivelsesdato19 dec. 2016
Antal sider93
VejledereInger Jensen

Emneord

  • TorvehallerneKBH
  • Torvehallerne
  • Organisationsteori
  • Segmenteringsteori
  • Interessentanalyse
  • Interessent
  • Marketing
  • Branding
  • Organisation
  • Virksomhedssamarbejde
  • Projektsamarbejde
  • Ispusher
  • Segmentering
  • Relationsmarketing
  • Omsætning
  • Hej
  • Kundeanalyse
  • Casestudie
  • Interview
  • Kvalitativmetode