Tonen på sociale medier: En undersøgelse af unges deltagelse i debatter online

Frederik Hvillum, Karoline Lykke Nyborg, Marie Kimberly Minch Heyman, Carl Nors Mariager, Mie Lyborg, Timmo Melvin Julius Bayless & Tobias Sung Møller-Jensen

Studenteropgave: Fagmodulprojekt


This project examines the view of danish high school students regarding social media as a forum for debate. Additionally this project examines how to produce a video that appeals to those high school students, in terms of content and message.
How the danish high school students experience social media as a forum for debate were determined through qualitative interviews. The transcribed interviews were then analysed using Brenda Dervin’s Sense-­‐‑Making. This provided the theoretical perspective needed to understand the expressed views and based on this data, determine the way that the video might appeal to its audience effectively.
Based on this analysis, a video was produced with a message designed to motivate it’s audience to participate in the debate, despite the offensive tone.
To measure the level of success in which the video appealed to it’s audience, Kim Schrøder’s theory about media reception was used to analyse the following interviews conducted upon the receiving end of high school students.
The project concludes that although the video is deemed a success, there exists many different ways of receiving and interpreting the product, even if the product targets only one audience.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor
Udgivelsesdato18 dec. 2016
Antal sider39
VejledereHenriette Bernhoff Lungholt