This communication project investigates the young people between 16-20 years’ social practices on festivals and their reception of the new festival in Denmark called Tinderbox Festival. Furthermore the assignment includes a poster, which should inform the target group about Tinderbox, and awake the young people’s interest in Tinderbox Festival. Through focus group interviews on Slagelse gymnasium and Sorø Akademi, the project examines how the target group experience festivals, which social practices are characterizing and which atmospheres and emotions there are connected to festivals. Through Andreas Reckwitz’ practice theory, with support from the theory of neotribalism by Michel Maffesoli, the project seeks to understand the social practices and the special meaning of fellowships there are on festivals, and how the neo-tribes are created here. Kim Schrøder’s multidimensional model is used to analyse the reception of Tinderbox Festival, and investigates if the target group has received the desired effect in the poster. Afterwards a discussion is raised on which behaviour is inappropriate on festivals, and moreover it is discussed whether which recommendations the results of the analysis can pass on to Tinderbox Festival. It is then concluded that for the target group fellowship on festivals is essential, and the importance of this fellowship should also be seen on the poster. The fellowship is highly created on camp-areas on festivals, which Tinderbox Festival do not content, therefore this is the most important recommendation to the festival, if they want to expand their current target group with the young audience.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||16 jun. 2015|
|Vejledere||Mark Jensen Tine|
- Tinderbox Festival
- Social praksis