The Issue of Climate Change Articulated by CARE Danmark in the Context of Kasapo in Tanzania

Felicia Angelina Vibeke, Pernille Gram Meier & Louise Vibe Pedersen

Studenteropgave: Bachelorprojekt


This project examines how the issue of climate change in a developing country in Africa is addressed through empirical data consisting of a mediating video produced by a Danish embedded NGO, CARE Danmark, and how we can understand this mediation as operationalizing postcolonial structures. The project takes point of departure in the Critical Discourse Analysis (CDA), which provides a framework to engage text-oriental with limited empirical data, while taking an overriding perspective to identify prevailing hegemonic discourses within the setting of development aid. In relation to CDA, Barthes’ Rhetoric of the image is incorporated to capture what is beyond the linguistic content, to juxtapose the linguistic and iconographic components. Through three impact points, the analysis explores the linguistic utilizations, the iconographic codes and subsequently their internal dynamic to unfold how and why meaning is produced and transmitted. Further, an examination of the general features of the mediating video aims to identify inherent ideologies. This is done by drawing on a postcolonial theoretical foundation, consisting of Said’s conceptualization of Orientalism, Spivak’s notion of Subaltern and Pieterse’s Imagery of the African Other, while Baaz’ outline of development aid practice serves as a contextualizing theory.
Finally, it is concluded that despite accentuating the issue of climate change as a ‘new’ component, CARE Danmark continues to operationalize postcolonial structures of the dichotomy global North/global South within the context of development aid by (re)producing stereotypical representations of the Other.

UddannelserKultur- og Sprogmødestudier, (Bachelor/kandidatuddannelse) Bachelor
Udgivelsesdato27 maj 2019
Antal sider67
VejledereHelle Stenum


  • CARE Danmark
  • New climate
  • Climate change
  • Development aid
  • NGO
  • New crops
  • Hegemonic discourse
  • Postcolonialism
  • Cultivation of land
  • Power structures
  • Representation
  • Stereotypes
  • Water shortage
  • Tanzania
  • Kilimanjaro Region
  • Kasapo
  • Same District
  • Orientalism
  • Imagery of Africa
  • Other
  • CDA
  • Vulnerability
  • Roland Barthes
  • Ideologies
  • Subaltern
  • Agricultural practices
  • Intervention
  • Desertification
  • Tanzanian Climate
  • Global North
  • Global South
  • Dichotomy
  • West