The Growth of the National Basketball Association Explained by the Experience Economy and Sport Empire Theory

Kasper Theilgaard

Studenteropgave: Semesterprojekt

Abstrakt

This research project has used a Pragmatism Paradigm approach by combining methods of qualitative and qualitative data. The projects theory is deductive, where it sets out to test if the Experience Economy and Sport Empire theories can explain the growth in popularity of the National Basketball Association. The Analysis chapter goes into depth of various experience offerings of the National Basketball Association as well as describing it as an empire. The analysis gives way to the conclusion which revises the hypothesis put out by the project. The research project concludes that the concepts of Experience Economy and Sport Empire explain the exponential growth that the National Basketball Association has been experiencing globally.

UddannelserBasis - International Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis
SprogEngelsk
Udgivelsesdato30 maj 2012
VejledereFlemming Sørensen

Emneord

  • Experience Economy
  • National Basketball Association
  • Sport Empire