The GPS Fixie

Joanna Ama Thue Cudjoe, Rasmus Aarup Larsen & Rian Neal Stumpe

Studenteropgave: Semesterprojekt


Bicycle theft in Copenhagen is a problem and is causing customer pain. One possible solution to this problem is investigated; the proposed solution is through a hypothetical product: a bicycle with integrated GPS tracking abilities - more specifically, a fixie bicycle . The goal is to explore the potential of capitalizing on the problem through starting the company The GPS Fixie, where the goal is to explore: how do different factors affect the feasibility of starting The GPS Fixie Company in Denmark? This is investigated through a survey to explore potential demand, forecasting to test the financial viability, and finally a industry analysis of where the company would stand within the market. The findings suggest a high level of demand for bicycles with integrated GPS. The financial forecast displayed profit potential, but with a higher level of expected uncertainty. Finally the industry analysis finds the hypothetical company would find itself in a favourable position.

UddannelserVirksomhedsstudier, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato18 dec. 2014