The Future of Rio Tinto's Business Strategy

Viktor Satterup Morell Hansen, Federica Giuseppini & Peter Ravnborg Nissen

Studenteropgave: Bachelorprojekt


In this paper a critical realistic research about scenario planning & the computer program NVivo has been conducted. The focus of the research was to see how the two combined methodological approaches could be used to improve and formulate future business strategies of Rio Tinto. The analysis started with the implementation of NVivo. Furthermore, the research identifies key forces related to Rio Tinto and the mining industry by using Porters Five Forces. A PESTEL analysis of external driving factors is needed to assess the uncertainties. The results provided by this analysis will be used to construct two scenarios. From the research it was concluded that NVivo can be used as a tool for scenario planning. Furthermore Scenario planning showed that uncertainties were present in the external environmental of the company. However it was also concluded that scenario planning has a limited impact over the business strategy of Rio Tinto.

UddannelserErhvervsøkonomi, (Bachelor/kandidatuddannelse) Bachelor
Udgivelsesdato30 maj 2018
Antal sider64
VejlederePoul Dines