The Consumption-Production of Meat and its Effects on the Environment

Bo Li, Erika Snarskyte & Kimberley Lynne Nightingale

Studenteropgave: Speciale


Using Social Constructionism as a meta-theory, this Masters project explores the social phenomenon of the public’s perception of aspects of the communication of science. Power constitutes discourse and vice versa; therefore, the discourse theory of Ernesto Laclau and Chantal Mouffe, as presented by Louise Philips and Marianne Jørgensen, assists in identifying the perception of two types of discourses (Expert vs. Layperson). It investigates how the expert knowledge in the UN publication Livestock’s Long Shadow and a secondary video source representing the layperson are presented through mass communication, and how this scientific knowledge is consumed by the public. The aim here is not essentially to compare mediums, but rather to analyse the diverse dialogue generated by the two discourses. The empirical data of the project is collected through focus groups and an individual interview. It concludes, with the support of Foucault, how the influence of differing discourses become central to informed decision making.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato20 jun. 2010
VejledereMira C. Skadegård