This research paper examines how Ryanair can challenge the Danish working conditions in the national airline industry, by not accepting to make collective agreements with Danish labor unions, considered the working conditions of its employees. In order to reach this, an analysis of how it is possible for Ryanair to operate as a business in regards to its employees is conducted. The research is going to be conducted by means of the stakeholder theory that functions as a theoretical framework and gives a deeper insight of Ryanair’s stakeholders and their influence on the business. Furthermore EU is considered as a main stakeholder, which led the project to investigate the role of EU. Additionally, a more comprehensive focus on the stakeholder group, consumers, will be given as they were considered to have the greatest influence on Ryanair’s success. It was proven from a survey, that consumers prioritize price highest when buying flight tickets. However, the survey also concluded that enlightenment about Ryanair's working conditions made the consumer to reconsider buying the low-price tickets from Ryanair. However the project discuss the possibilities of the consumers behavior in public compared to private, as one cannot escape the fact that Ryanair continues to be the most successful company in the European airline industry. However the project has provided evidences that makes the researchers of this project to reconsider Ryanair's future success on the market, due to the proven impact of the consumers as a major stakeholder group. The project concludes that in order to prevent this from happing, it requires among other things the EU to form a common law that gives companies specific requirements when operating in the specific member state.
|Uddannelser||Basis - International Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||16 jun. 2015|
|Vejledere||Rendtorff Jacob Dahl|
- Social dumping
- The single market