Abstract This project aims to investigate how social value is co-created between the Danish organisation FoodBank [FødevareBanken] and its receiving organisations. It further intends to explore the co- creation process, which can then change the outcome of social value. In order to investigate the raised questions, the project takes a methodological position within the inductive approach with a social constructivist view. The data collection is based on qualitative research. This is on the basis of two interviews within the research area, one with a representative from FoodBank, and one with a representative from a receiving organization. In order for the collected empirical data to be analysed, a theoretical framework has been created around two main themes. Social value on the basis of Bourdieu and Co-creation on the basis of Terblanche, Edvardsson, Tronvoll, & Lautermann. The collected empirical data and the theoretical framework are closely connected. They are examined in the analysis section, which contains both a document analysis (based upon available online material) and a thematic analysis (based upon chosen themes in coherence with empirical data and thematic framework). The collected empirical data is analysed thoroughly in order to answer the stated problem formulation. On behalf of the research and analysis, the project should demonstrate that co-creation is the most suitable way to create social value. It can be further stated that value that is co-created is highly effective and individually formed for end-users.
|Uddannelser||Master i Socialt Entreprenørskab og Management (SEM), (Masteruddannelse) Kandidat|
|Udgivelsesdato||22 maj 2017|
- Social value