Tesla's Position in the Chinese Market

Peter Skjoldager Delfing Nielsen & Tobias Thuesen Pedersen

Studenteropgave: Bachelorprojekt

Abstrakt

This project evaluates Tesla’s chances in the Chinese market in order to give a better understanding of foreign firms chances in general. It looks at how barriers to entry in the Chinese EV market is very high, as the Chinese government funnels money into domestic firms and award them contracts. However, Tesla have a significant advantage through proprietary technology. In addition, Tesla have low dependency on its suppliers as they work as original equipment manufacturer. This lower the supplier's bargaining power and ability to squeeze profit out. Beyond the suppliers and the barriers of entry, there is an emphasis on the substitute products and the rivals that present themselves on the Chinese market for Tesla. Here it looks onward, to assess the competitiveness between these firms and goes to show the strength of Tesla and their possible strengthening of their position. The bargaining power of the buyers on the contrary, goes to show Tesla having some effects on the buyers on the Chinese market, as they may choose them due to the high quality of their products, however the buyers present themselves as a strong unit with multiple options to cause Tesla to reconsider their position in the end. At the end a discussion regarding shortcoming of the analysis and other concerns addresses the trade war, which can have devastating effects on Tesla, and how the Chinese is well know to steal intellectual property from foreign firms.

UddannelserVirksomhedsstudier, (Bachelor/kandidatuddannelse) Bachelor
SprogEngelsk
Udgivelsesdato24 maj 2019
Antal sider54
VejledereOle Bruun