Tag brillerne af - et mandligt kampagneforslag mod depression

Suárez Navarro & Yasmin Nicole

Studenteropgave: Semesterprojekt

Abstrakt

Over 70 % of all suicides in Denmark are committed by men. In 65 % of the cases the person had a depression. Men aged 20-39 years commit most suicide attempts – among men. Therefore I have seen this audience as a risk group, which should be prevented from committing suicide. This paper therefore examines how you can get the young depressive men to the doctor in time using an information campaign. On the basis of Jes Gerlach’s theory about depression together with Simon Simonsen’s book Mænd, sundhed og sygdom – Ronkedorfænomenet (2006) I have made an audience analysis for men aged 20-39 years. I have used that to develop a campaign concept consisting of a campaign video with related website and campaign logo for use in various designs. There is also attached a campaign poster. I have evaluated the design with an online survey. The results showed that the campaign video was not clear enough and at the same time there was a big dropout rate. The evaluation therefore failed, but the survey pointed in the direction that the concept idea was interesting to continue working on.

UddannelserBasis - Humanistisk-Teknologisk Bacheloruddannelse, (Bachelor uddannelse) Basis
SprogDansk
Udgivelsesdato19 dec. 2012

Emneord

  • Sundhedskommunikation
  • Maskulinitet
  • Depression
  • Kampagne
  • Risikogrupper