This thesis deals with the health risks associated with tattoos. We investigate how customers incorporate these risks into their decision of acquiring a tattoo. The focus of this thesis is not to affect consumers directly, but instead to highlight the possible risks and thus analyze how this knowledge can be incorporated into the customers' decision. The theorists Anthony Gid-dens and Ulrich Beck are included in order to describe the individual's behavior in relation to the dissemination of risk. We use a hermeneutic approach which particularly affects the pro-duction of the empirical data and the analysis. The empirical data primarily consists of inter-views in which Steinar Kvale's theory of the ‘interview technique’ is applied. The health risks of tattooing are uncovered through an expert interview with Dr. Jørgen Serup from the De-partment of Dermatology at Bispebjerg Hospital. Johnny Skovbo Hansen is interviewed in or-der to get an understanding of tattoo profession. The customers are classified in different personas based their behavior patterns. Common features and differences which characterize these personas are made visible through the ana-lytical process. The risk profile of the personas is analyzed according to the previously pre-sented theory. The important problems are derived from the analysis and discussion. These are discussed in a theoretical perspective to which the expert knowledge is included. We conclude that it is problematic to incorporate the health risks in the customer's decision of being tattooed. Fur-thermore, we find a possible solution in the form of a smiley-arrangement similar to the one used by the Food Administration.
|Uddannelser||Basis - Humanistisk-Teknologisk Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||8 jun. 2012|