This thesis examines how consumers experience a private health care clinic. This will be examined from two perspectives, namely from a late modern health context and from an Experience Economy context. Both fields are theoretically integrated, from the notion of the late modern human individuals need for identity. More specifically, it examines how clients attending a private physiotherapy clinic, experience the treatment received, and subsequently relate this to the ultimate goal of optimizing their health. The analysis is organized in accordance with the interviewed clients statements, prior to their first consultation/ treatment, and explores how these statements have been influenced following their treatment. The interviewee’s statements concentrate primarily, on how they describe themselves, their current health status and their expectations. It is assumed throughout the thesis, that it is possible to examine a clinic as a private company from several experience economic parameters, and that clients justify their personal health through a late modern health discourse. The conclusion confirms this assumption only partially, and the trends and discourses in the late modern society can only be applied to people who fully engage in it.
|Uddannelser||Performance-design, (Bachelor/kandidatuddannelse) KandidatPsykologi, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||28 maj 2013|
|Vejledere||Bettina Christel Hjortholdt|